Keypath Education is launching Online AcceleratorSM, a business model that allows colleges and universities to accelerate the growth of existing online degree programs through supplied capital, integrated marketing and Keypath’s proprietary 123-point program assessment for identifying program opportunities.
Keypath Education, a full-service partner for higher education institutions worldwide, has supported more than 2,500 degree programs since 1989. Keypath’s Online AcceleratorSM for existing online degree programs serves a critical need often overlooked in the Online Program Management (OPM) vertical in which the company optimizes underperforming online programs.
The growing online opportunity is met with growing competition. From 2012 to 2014, online program offerings grew 48 percent, while online enrollment grew 11 percent. Institutions must deliver quality academics, student experiences designed for outcomes and a differentiated value proposition to achieve sustainable online enrollment growth.
“Online AcceleratorSM addresses the biggest opportunities colleges and universities with existing online programs have while drawing on Keypath’s strengths — extensive research, marketing strategy and career preparation among them,” said Keypath CEO Steve Fireng. “Accelerating existing programs takes considerable expertise and care because you’re seamlessly serving students today while laying the foundation for the future.”