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Google’s Mobile Friendly Update: What You Need to Know

By Joe Mulvihill

We’ve talked a lot about mobile trends and Google’s plan for giving preference to mobile-friendly websites in the last year or so. Now that Google’s Mobile Friendly Update is fully launched, here’s what you need to know:

If you already have a mobile-friendly website, you will not likely see a boost from this update alone. However, if you don’t have a mobile-friendly site, you may see potential declines in mobile search.

Google also explained that if your content is super relevant to the query, even if you don’t have a mobile-friendly site, your content may carry you up to prominence.

It’s always good to know where you stand from a mobile-friendliness standpoint, and Google has a checker where you can input your site’s URL: https://www.google.com/webmasters/tools/mobile-friendly/.

We have seen mobile/tablet traffic continue to grow in comparison to desktop traffic for our clients over the years, especially as Google has put more emphasis on the mobile experience. Below is data charting the last two years of mobile, tablet and desktop traffic for our partner schools.

Keypath partners mobile vs desktop traffic

For our for-profit partners, in Q1 of 2016, we saw 46.60 percent of total traffic coming from desktop and 53.40 percent coming from mobile and tablet devices. For our not-for-profit partners, we saw 64.63 percent of traffic coming from desktop and mobile and tablet making up the difference with 35.37 percent. The for-profit schools’ audience seems to be more heavily utilizing mobile devices in their school search process, according to this data.

As the content marketing team strives to provide a solid mobile experience for our partners and their prospective students, we will continue to keep an eye on mobile traffic percentages and trends in order to provide necessary updates with any fluctuations we see.

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